Recently, “ China core ” the National hot debate is still continuing. In this regard, CEO Ceng Xuezhong, the executive vice president and purple light exhibition of purple light group, said that the next 10 years are the era of artificial intelligence, 5G and AI will usher in the outbreak, and the driving force of technological change comes from the chip.
He stressed that in the next 10 years, no matter how the economy develops, chips will be indispensable. “ if steel is the foundation of the industrial age, the chip is the foundation of the digital age, and the whole semiconductor industry determines the future development trend of the world. ”
The 2018Q1 China chip industry market report, released by Amy consulting, shows that China's integrated circuit output has reached 156 billion 460 million in 2017, up 18.7% from 2016. As the country pays more attention to the chip industry, and the investment of future R & D resources in enterprises and institutions and other institutions, China's integrated circuit output will still be in the future. It is now growing rapidly.
China is the largest and fastest growing market in the world. In 2017, China's ten largest chip design rankings have accounted for two &mdash, purple light and HUAWEI hit.
It is understood that from 2G, 3G to 4G to the current 5G, purple exhibition has always insisted on independent innovation. The 2018 year exhibition has launched the SC9850KH chip platform, which is the first Chinese independent domestic CPU chip to realize the real business. It is also the first 4G chip platform in China to embed the key technology of embedded CPU with independent intellectual property rights. At the same time, it also launched the first 8 core AI chip platform SC9863, reducing the threshold for mass consumers to enter 5G and AI.
Ceng Xuezhong said that chip design is the top of the entire chip industry, its contribution to the industry and industry is 1 to 10 to 100, 1 yuan chip can pry the value of the industry 100 yuan, which is why chip design is the importance of the integrated circuit industry. The world is flat and parallel. The future global semiconductor market should be parallel development. You have me, I have you, and the world is one.
It is reported that this year has opened &ldquo in 5G research and development, 5G chip global leading strategy &rdquo, and successively with China Mobile, Intel, HUAWEI, Germany technology, Rhodes and Schwartz strategic cooperation, and planned to launch the first 5G chip in 2018, the second half of 2019 commercial first 5G mobile platform, and the 5G mobile network. The deployment of the collaterals is synchronized to the market.

In a series of rumours and rumours, the yellow car shows that the sharing bicycle industry is in a precarious situation.
The news about the tight fund chain of the small yellow car is not the first time to pass out. In one of the rumors and refuting rumours, the small yellow car shows the wind and rain of the sharing of the bicycle industry.
In June 4th, there were media reports that ofo small yellow car was facing difficulties such as tight capital chain and massive layoffs. It is said that the number of layoffs will be the largest in the history of ofo, with a total reduction of 50% in headquarters and the possibility of further expansion. The layoffs involve all business lines of ofo, including business teams and functional departments. Among them, there are 80 supply chain teams with a layoff ratio of 60%, that is, the supply chain will retain only 32 people.
At the same time, management will also undergo drastic changes. Zhang Yanqi, director of overseas market, resigned and the whole overseas department was dissolved. At the same time, senior executives, including Yang Nan, and vice president of public relations, Yang Xun, are the senior executives who are responsible for marketing public relations.
Overseas business will not be abolished
In response to this, ofo, an internal employee, told the first finance company that Nan Nan had already left, but mainly for personal reasons. Zhang Yanqi did not quit. Recently, the company carried out a major organizational restructuring. Zhang Yanqi may be responsible for the block chain business.
&ldquo, the company has not heard of the large scale downsizing. From the current WeChat group, there are about 2800 people from about 3000 people to the present year, and there is no proportion of the downsizing mentioned in the report. ” the employees told the first finance.
At the very first time after the incident, ofo co-founder Yu Xin wrote a response in his circle of friends, saying that COO's resignation was inconsistent, and that the overseas business was disbanded. On the issue of layoffs mentioned in the report, Yu said that the matter could not be clarified and could only be given time to prove that someone behind it was pushing. One of the rumors, Yang Xun, also responded in a circle of friends, saying he had not left.
Although ofo denies management earthquake and large scale layoffs, but from ofo and drop drop, three stationed executives leave to ofo to bypass the drop mortgage single car to borrow blood to Ali 1 billion 770 million, and refusing to buy the offer to be exposed to a pay reduction, to a certain extent, reflects the financial and operational pressure of the ofo.
Whether it is the bankruptcy fatality of small blue and small cars, or the final &ldquo of the motorist, the arm is no more than the &rdquo of the thigh; there is no clear profit model and positive cash flow, which makes it difficult for the sharing single car business to run independently.
In the early days of sharing bicycles, the founding team and even investors once thought that rent could recover costs and make profits. Ofo founder Dai Wei once counted an account: at present, each car can bring about 5~10 yuan, the cost of ofo bicycles is less than 300 yuan. If it is depreciated according to 12 months' scrap, the depreciation is less than 1 yuan a day. Every operation and maintenance personnel is responsible for 300 cars, the salary of 100 yuan a day, the cost of each car, the cost of one day. It is less than 1 yuan, and gross profit is around 70%~80%.
But under the help of capital, the parameters of the actual competition field are much more complicated than this account.
A number of bike companies have launched a large number of vehicles, launched “ no deposit ” “ free ” and other modes, it is not realistic to rely solely on rental profits. “ the sharing of single car business model is established, but the valuation is too high, in the absence of management, the rent free model is difficult to continue in a second line city, the deposit is also very serious. ” Chen Yuying CEO once told the first finance company before he was a small cyclist.
The tightening of capital and the high cost of management and operation depend on the single rental income. After the new year, the ofo and the small yellow cars stopped the price war. Ofo even launched commercially commercialized commercials on the body and launched an advertising campaign on APP.
The publication shows that the resource data given by ofo is “ 15 million vehicles and 250 million users ” and the advertising price of the brand custom body is 2000 yuan per month, the open screen advertising price is 100~120 yuan, and the 1000CPM is sold. In the third party workplace social networking software, reporters also found that a number of ofo B2B Division staff in promoting advertising business.
But in actual promotion, brand owners still worry about the effect of body advertisement. &ldquo, on the one hand, the advertising position is relatively narrow, a lot of the shared bicycle parking on the roadside is filled with psoriasis advertising, the effect will be discounted, and the mobile advertising should also take into account the environmental security problems of the brand. &rdquo, a senior advertising person, told reporters.
More direct risks come from policies, including cities in Beijing and Shanghai, which have begun to ban commercial advertising on vehicles, and the revenue growth that advertising can bring is not optimistic.
Left and right hand interpacing
The sharing bike market is also brewing new changes, and the giant is the biggest variable.
The Harold cycling, which was invested by Ali, was again invested in an investment of 2 billion yuan in ant gold clothing. According to the Yongan announcement, the share companies have gained 2 billion 60 million yuan for low carbon science and technology, of which the ant gold clothing company, Shanghai Yunxin, is 1 billion 893 million yuan, and the share ratio of Shanghai Yunxin to low carbon technology will rise from 27.6% to 36.7%; the share ratio of Yongan bank will fall from 10.2% to 8.9%, which is the second shareholders and low carbon science and technology. The value of the body is not less than 14.68 billion dollars.
Low carbon science and technology is the operation main body after the combination of low carbon and Yongan. In the past half a year, the harrow single car has completed 4 rounds of financing, the total financing amount is over 1 billion 500 million US dollars, and the scale and speed of financing is in sharp contrast with the whole industry. Ant gold collar has invested three rounds of financing, becoming the largest shareholder of harrow bicycle.
After missing the traffic entrance of the car war, Ali will not miss the huge line of the single car. Since March, the national sesame credit free deposit strategy adopted by the harrow's bicycle has become an important grab for Ali's promotion of payment tools. In the industry, as the Ali Department layout sharing two important pieces of the single car, the ant gold clothes on the harrow single car frequency increases, making the strategic position of the harrow's bicycle in the promotion.
On the other hand, ofo, which has been seeking independent development, is trying to establish its own credit system. Previously, ofo and sesame credit cooperation in the 25 cities of the country launched a policy of credit free deposit, now only Shanghai, Hangzhou, Guangzhou, Shenzhen and Xiamen, which can use the credit free deposit, are the only 5 cities. In other cities, users need to buy 95 yuan “ welfare package ” then continue to enjoy the deposit free service, 95 yuan “ welfare package ” be directly charged into the account balance, after consumption, users need to buy again.

The annual flagship conference of millet will be held in Shenzhen in May 31st. The new products have been identified as millet 8, MIUI10 and millet Bracelet 3. The official hints that millet 8 will become the strongest millet camera phone, and MIX2s is the strongest camera phone at present, and its DxOMark score reaches 97 points. According to the revelations, millet 8 will also be the first Android to support 3D structured light, while supporting screen fingerprint recognition.



The first quarter of the domestic smart phone market shipments data is poor, the industry is in full inventory. Changjiang Securities (6.43 -3.02%) pointed out that with the release of Android flagship machine, sales of new machines in the two quarter are expected to drive the industry to be warmer, and a new round of supply chain is opened, and it is expected that consumer demand and supply chain enterprise performance will be improved. In addition, Android brand, especially OPPO/vivo, is expected to arrive at the end of this year and the first half of next year.



Changjiang Securities believes that consumer electronics should be at the bottom of the cycle and should focus on the three clues of cycle, innovation and consumption to reinventing investment logic.



Relevant beneficiary shares:



Pu Lu Tong (15.33 -4.37%, stock): millet provides supply chain management services.



Zhuo Yi Technology (8.82 suspension, diagnostic stocks): the Tianjin factory, which is responsible for millet mobile power supply, has been on the rise continuously.



FENDA Technology (9.06 -3.82%, stock): FENDA technology is producing a new soundbar for the millet foundry, with an annual output exceeding 700 thousand units. Confirmed by FENDA technology certification, the company is working with millet to develop a new soundbar. According to a close company insider, the order of millet to FENDA is 6-7 million per month, and is expected to be used in the new generation of millet TV in May this year.



Kai Run shares (42.42 -0.56%, diagnosis stock): with the depth of cooperation with millet, create intelligent travel Extreme brand “ 90 ” and joint venture to set up Shanghai run rice and Shanghai Shuo rice, through millet commercial city and other e-commerce channels to carry out their own brand “ 90 ” products sales.

When I was young, I heard my parents say the most sentence: “ you don't understand! When you grow up, you understand. ”
With my five year old IQ, I translate this sentence into: go away.
My heart is dissatisfied. When adults judge the logic of a thing, is there really no way to explain it to children? A sense of humiliation as a mental retardation arises spontaneously.
This kind of thing happens repeatedly in life, for example, after many years, a girl's tears streaming down her eyes and looked at me and said, "you don't understand!" Then turned away and disappeared under the setting sun, the Mar Sarah Thierry. Leave me silently pushing my bicycle.
Years later, I discovered the fact that your friends, relatives, lovers, people you cherish and depend on, when he says &ldquo, for you! ” “ you don't understand! ” “ listen to me! &rdquo, mostly because of the inability to give you an understanding and convincing explanation.
Have you seen ET? Communication between two people is no easier than communication between an individual and an alien. You can make a fine product.

But I'd like to say, after all,
The ten thousand sentence is “ I love you ” not as good as a “ I understand your ”
It is our instinct to try to understand. In fact, it is difficult to understand a person; it is difficult to understand an AI.
In the next five minutes, we will discuss two science fiction questions:
1, is it possible for us to understand every decision of artificial intelligence?
2, if so, what method do we use to understand AI?
Xing Xinyu
Xing Xinyu, it's the main curry today. The Pennsylvania State University Professor, working safely with Jingdong, tried to use algorithms to explain every decision of artificial intelligence. (why is it safe to cooperate with Jingdong?)
Let' s ROCK
1, we can really “ understand ” AI?
First, correct most of the people's misunderstandings.
If you think, people can understand every decision made by AI in the way of understanding “ 1+1=2&rdquo. Congratulations, please pay attention to light black technology and continue to punch cards tomorrow.
In fact, most decisions of artificial intelligence are incomprehensible to human beings. Even scientists who manufacture them: — — these artificial intelligence “ mom and dad ” can not understand.
You might say, Nani? How can people not understand what they produce?
For example, when our ancestors invented wood for fire, they did not understand the principle of combustion. First use and then understand, this is the law of our understanding of the world.
An example of what most people know:
Arafa, the most famous AI Weiqi master.
In a specific game, the scientist's father set the target &mdash only for it; — won the game, but did not stipulate that the Alfa dog had to fall in accordance with the human race. Of course, it is precisely because of this that it can be “ the blue is better than the blue ”
The decision-making process of artificial intelligence, like this Han painting, all the visitors will feel “ inexplicable ” until the last second kill, you will suddenly realize.
OK, the misunderstandings have been corrected. The conclusion is:
From a certain point of view, the level of artificial intelligence has exceeded that of human brain. How to understand artificial intelligence (AI) is actually an international problem.
If you only play chess with AI, you will not understand if you do not understand. But, AI is becoming more and more popular, the thing that we can't understand begins to revolve around life, like a friend who always wears a mask and talk to you, just think about the scalp.

If you have been in a new sale of apple, or have been queued to buy Air Jordan, Yeezy limited edition shoes, you must not be unfamiliar with the hot atmosphere of a Pop-up flash store. Hundreds of thousands of users are queuing up and nervous. They can't wait to get the first flagship plus 6. The &ldquo of the world; refueling ” people are participating in this feast to share the atmosphere of love and gathering together.
Unique “ one plus phenomenon ”
Recently, a mobile phone has been held in 26 cities, including Beijing, Shanghai, Shenzhen and Chengdu, in 11 countries, including Beijing, Shanghai, Shenzhen and Chengdu. According to one plus mobile social media data, the global participation of over 15000 people has been warmly welcomed by users. In Germany, users waited for more than 17 hours, and at the earliest visitors to the scene in New York, in New York, for 11 hours, and in Bangalore, India, consumers had even forgotten the fact that it was raining in line with the enthusiasm of 6.

In Bangalore, India, thousands of people queued up for the purchase in the rain.
It is worth mentioning that one plus Pop-up flash shop has been carried out abroad before, and the current domestic users have not yet formed a forming cognition of its “ flash store activity &rdquo. This first Canadian Pop-up was held in China for the first time, relying on its strong influence on users, attracting a large number of fans to queue up to rush to buy. This is a rare and fresh experience for domestic consumers, after all, the domestic queue to buy new mobile phones, this matter, the past will only happen on the powder, domestic mobile phone manufacturers rarely have such a phenomenon. But one plus did, and the degree of popularity sweeping the globe formed its unique “ one plus phenomenon ”

The first introduction of Pop-up into China has led to massive queuing up.
One plus CEO Liu Zuohu also said in social media: “ this is the largest and most influential world Pop-up event in the history of a cell phone, thanks to the enthusiastic participation of global users and growing fast. ”
In fact, it has been four years since the event of a Pop-up flash shop was held. As early as 2015, when one plus mobile phone launched Pop-up flash store in New York Times Square, it attracted local users. Since then, every Pop-up flash store activity on a mobile phone has attracted a large number of users from all over the world to queue up for panic buying. After four years of development, the Pop-up flash shop has become a combination of the tradition, and the global user queuing rush to buy a new machine has gradually evolved into a unique “ one addition of “
Only do the best
Both at home and abroad, a plus shows its unique charm. As a matter of fact, the &ldquo displayed in the Pop-up flash shop and the &rdquo phenomenon are the inevitable result of its long adherence to the quality line.
One plus is one of the few Android mobile camps that insist on launching 1~2 flagship products every year. The insistence on the boutique line reflects the ultimate pursuit of product and quality by Liu Zuohu, a mobile phone CEO.
As one of the biggest product managers, Liu Zuohu said he could not tolerate &ldquo, a product with a general performance and a general performance of &rdquo. “ I am really not good at making a product with a preset product cost, which is not consistent with our product concept. Every time I plan to add products, I always think about how to bring the best technology and technology to everyone. I like and pursue high quality products. &rdquo, Liu Zuohu said at one plus 6 press conference.
 

Bill, a philanthropist with hundreds of millions of wealth, · Gates spent money on vaccines and aid projects, but he also knew that money could not buy more knowledge.
So, every summer (and during the holidays), Gates will share a reading list with the banner of beach books to introduce the concept of an eye opening. It's not a secret, but Gates pretends to be surprised every year. In his personal blog Gates notes (Gates Notes), he wrote, “ when I tidy up the list of recommendations this summer, I found that some of these books discussed some of the major issues. ”
In fact, this year he has listed several core issues that readers can find in these big heads. “ what's the knack for genius? Why did the good people fail to report them? Where do human beings come from and where do they go? ”
The following bibliographies seem to answer these questions in a sequential manner. From the biography of Leonardo · Da · Finch (Leonardo Da Vinci), a woman's memoir against cancer to a fictional narration of Abraham · by the mouth of the ghost; one of the night of the life of Lincoln (Abraham Lincoln), and even a book explaining the origin and development of life. The above covers only 4 themes, so we might as well regard the fifth books as the clarion call for action. The author of this book is Hans Rosling Hans, a global health expert who died last year. · Hans. It goes back to discussing some experiences and lessons, and more directly explains that everyone has the ability to do good deeds for the world.
Leonardo · Da · Finch (Leonardo Da Vinci)
Author: Voight · AI Isaacson (Walter Isaacson)
[cover sheet: Simon and Schuster publishing company (Simon & Schuster)]
As the most admired painter and thinker in the world, · Finch was basically self-taught, and the technical limitations of more than 500 years ago did not limit his conjecture about the principles of the world. As Gates wrote, “ when he longed to know something, whether through the blood flow of the heart or the shape of the woodpecker's tongue, he watched closely, put down his thoughts, and tried to find the answer. ” curiosity is more valuable than ever before, especially in the Internet age.
Everything Happens for a Reason and Other Lies I’ ve Loved.
Author: Kate · Bowler (Kate Bowler)
[cover map: Penguin Landon Penguin (Random House)]
When a professor at the Duke Divinity School (Duke) was diagnosed with the fourth stage of colon cancer, she tried to accept the randomness of the contingency and try to find out how to eventually control the randomness. Gates thinks that &ldquo, some &lsquo and why &rsquo is unable to give a satisfactory answer with facts. ” in his view, this book illustrates the overemphasis on the risk of causal thinking. Bowler grew up in a family of a non Christian family. His family believed that a firm belief can often be rewarded in real terms. Such a growth environment gives her a humorous, helpless and valuable perspective of thinking.
Lincoln in Lincoln in the Bardo
Authors: George · Saunders (George Saunders)
[cover map: Penguin Landon Bookstore]
The premise of this fantasy novel is no exception to the style of writing. The story happened overnight. The American Civil War just started. Abraham · President Lincoln came to the grave where the 11 year old son died recently. Then the ghost appeared, and the story was mainly carried out in a dialogue similar to the script. As Gates wrote, “ the president rerealized that he sent others' sons to the battlefield to sacrifice their lives for the country and create tragedies for other families. He has to make a choice. Should the war continue? If so, how can we ensure that the final result is worth such a heavy price? ”
Origin Story: A Big History of Everything
Author: David · Christian (David Christian)
[cover: Littell and Brown publishing company (Little)Brown and Company)]
Historian David · Christian is good at making the complex world history simple and easy to understand, so his history TED speech in 2011 has been browsed more than 8 million times. This book is a further extension of this ability. As Gates wrote in his book review, Christian pays more attention to the beginning of the change, such as explaining the physics and chemical principles of the big bang, and the biological and anthropological principles behind human primates that have evolved from single cell organisms to more recognizable ones. For inspiring teachers, parents or lifelong learners, Gates also recommended free online courses offered by Christian.
"The truth" (Factfulness)
Author: Hans · Roslin, Euler · Roslin (Ola Rosling) and Anna · Roslin · Lorne Lund (Anna Rosling Ronnlund).
As early as April, Gates recommended this book and wrote a separate review that stressed that it was a great inspiration for future reformers. At that time, Gates wrote, “ most of the books are on the 10 instincts that prevent human beings from seeing the world in fact, from the fear instinct (we pay more attention to the horror) to the scale instinct (the independent data is often more impressive than the reality) and the spacer instinct (most people are in the two extremes. ). For every instinct, he has provided practical advice to guide us to overcome inherent bias. ”
Last but not least, Gates's classic conclusion is: for many people around the world, life is really improving. But we need a lot of imagination, inspiration and input to keep moving forward.

Apple's WWDC conference this year is completely "soft", the only release of the hardware is the new Apple Watch rainbow strap, but the apple wearable device business led by Apple Watch has gradually become the industry's oldest.
Today, market research company IDC released a 2018 Q1 global wearable device market report, which showed that the first quarter global wearable equipment shipments were 25 million 100 thousand, up 1.2% from a year earlier. The growth rate of 18% in the same period last year could be said to be a slump.
Wearable devices are in the same downturn as smartphones, mainly due to a 9.2% drop in the shipments of basic wearable devices, while smart devices are more popular with consumers, and the relatively high-end smart wearable devices such as apple and Fitbit have grown by 28.4%.
Please enter the description
According to IDC's statistics, watches and bracelets account for 95% of the global wearable device shipments in the first quarter, and apple is undoubtedly the biggest winner.
With the Apple Watch Series 3 in support of the cellular network, the Apple Watch shipment increased by 13.5%, and the market share of the apple wearable equipment increased from 14.3% to 16.1%.
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According to Apple's first quarter earnings this year, Apple Watch revenue and shipments increased by more than 50%. Sales of Apple Watch Series 3 were more than double the sales of Series 2 a year ago.
According to GBH Insights, a market research firm, 70% of users who purchase Apple Watch Series 3 are new users.
 
In the second quarter Apple conference phone conference, Cook said the sales of wearable devices, including AirPods, Beats headphones and Apple Watch, grew by nearly 50%, supporting the growth of apple "other products" over 90%, and Cook's evaluation of the business was:
Our wearable device business can now rank among the fortune 300 companies.
Among them, the smart watch market occupies half of the Apple Watch work can not be, although the WWDC conference did not launch the new Apple Watch, but also updated watchOS 5, better support the sports function.

Microsoft has finally finalized the news of the acquisition of GitHub.
In the evening of June 4th, Microsoft issued a notice, officially announcing the plan to buy software code hosting site GitHub for $7 billion 500 million, which is expected to be completed by the end of this year.
GitHub was founded in April 2008 and has just been ten years. In 2015, GitHub was valued at $2 billion, and in just three years, the market value of GitHub rose nearly 4 times, becoming the most popular social programming and code hosting platform.

According to statistics, as of March this year, the number of high frequency users of GitHub reached 28 million, and 80 million source repositories were managed for programming language software such as Java, Python and C++. NASA and other public institutions and Google, apple, Amazon and other large technology companies also have business on GitHub.
Because GitHub community users are mostly white men (the proportion is said to be up to 97%), Chinese programmers have been dubbed the "world's largest homosexual dating website" by Chinese programmers.
GitHub CEO Chris Wanstrath said community platforms had made profits in the early 2011. At present, there are three main profit models of GitHub: Code hosting service, data settling and cloud storage, and enterprise headhunting recruitment community.
According to CNBC's report last year, GitHub expects annual revenue to exceed $200 million, of which more than $110 million comes from B end enterprise services revenue.
Such a profitable company, which has not chosen to go public, is subject to Microsoft, partly because of its confidence in the ability and determination of Microsoft to attach importance to the developer's business.
Interestingly, Microsoft was a strong opponent of open source software, but after Nadella's Microsoft CEO, Microsoft gradually became one of the most active promoters of the open source community. From the 2014 Microsoft open source programming basic tool.NET, Microsoft has launched hundreds of open source projects in succession; in 2016, Microsoft has also surpassed the Facebook and Google and topped the list of GitHub's contributions.
As for the significance of Microsoft's acquisition of GitHub, Nadella commented on twitter that "Microsoft + GitHub = energy developers". According to industry speculates, from Microsoft's GitHub part of revenue and into the smart cloud business sector, it is to implement the "AI + cloud" strategy to promote the developers to develop and apply the multi platform for Microsoft, including the cloud platform Azure Cloud.
From left to right is GitHub co founder Chris Wanstrath, Microsoft CEO Satya Nadella, GitHub new CEO Nat Friedman.
Microsoft said that the future operation of GitHub will remain the original style, with the highest level of development and independent operation.
After the completion of the acquisition, Microsoft Corp vice president Nat Friedman will be the chief executive officer of GitHub, GitHub co founder and former CEO Chris Wanstrath will become a Microsoft technology researcher, reporting to the executive vice president Scott Guthrie, and developing a strategic software development plan.
All along, from NOKIA, Hotmail, Skype and other lessons, people are mockery of Microsoft's big acquisitions. So what is the fate of GitHub in the future? It may only be time to give the answer.

In the early morning of June 5th, a short video website was sent to respond to the first line of the video calling barrage website Acfun (hereinafter referred to as A station):
As soon as possible, we confirm that we have completed the overall acquisition of Acfun. In the future, A station will maintain its independent brand, maintain its independent operation, maintain its original team and develop independently. And the fast will also give A station strong support in capital, resources, technology and so on.
In addition, A station CEO Liu Yanyan also told Tencent science and technology that the news is true and can be said today.
At the beginning of this year, A station had experienced such problems as closing stations and being unable to visit. It was said that it had been supported by the Ali department to resume its normal operation, but later there was news that the Alibaba gave up the holding plan for the A station and turned it from the headline today.
But in fact, according to the first line, fast hand has always been one of the potential financing side of A station.

Hunting cloud note: This is a speech delivered by Liu Erhai, the founder and executive partner of the early days of the early days of the early days of the early days of the capital. In his speech, Liu Erhai said that the development of entrepreneurship in China has reached a new stage, and has been upgraded to all aspects of product and team competition. With the rapid growth of enterprises and the strong admission of giants, all these require entrepreneurs to judge and create the unique value of their own businesses. Article source: ID:innoangel99, author: Bian Xiao Cao
What is “ the devil channel ”?
The theme I share today is "crossing the devil passage", looking at many companies now, including the shared bike that has just been mentioned. There was a time when people said that there was too much to share a single car and the color was not used enough, but in almost a year, there were only about three colors.
From the previous group shopping, special car, catering O2O, video portal to the later shared bike, video live, used car market, we found a common, almost every big industry has to go through a baptism.
There are 3 phenomena in the formation of this commonality: 1, the rapid escalation of competition; 2, the rapid growth of enterprises; 3, the entry of giants.
First, the competition is rapidly upgrading. Once I met one of the investors in Sanlitun, who said that the shared bike you invested in it blocked our way. Do you have no sense of guilt as an investor? I say I'm sorry, but competition is so fast and fierce.
Two, enterprises are growing fast. From no car to 800 or 9 million cars, only a year's time, including the outbreak of jitter in short time, has also affected the circle of friends of Tencent.
Why can enterprises grow so fast? An important reason is that it is very easy to find users online, so these enterprises can quickly succeed. In addition, investors' capital holdings have also accelerated the growth of enterprises.
A foreign investor once asked me: &ldquo, how do you give money to the enterprise desperately? ” an investment that looks crazy, we really know what we're doing, that's the rules of the current battlefield, and we don't have a way to get a lot of capital into the business. You have to follow it as a player.
Three. The game of the giants. Almost all industries can see the figure of the giant, which brings different challenges to our friends here: do we want to stand in line? What do you do without a team tycoon? Start-ups are in fear and anxiety.
From what we see, if the enterprise wants to succeed, it must go through the devil channel, and have to go through the process of rapid competition, the rapid growth of the enterprise and the game of the big entrance.
“ others ” how do they cross the devil's passage?
How do you cross the devil passage? We still have to go back to the nature of business and the business model. Take two examples, we can see how these enterprises really cross or are crossing the devil channel.
The first example: azure car. The main purpose of Wei Lai automobile is to surpass competitors in terms of technical engineering ability, and the most important is their engineering capability.
In October 12, 2016, in the North Ring Road of newburgrin in Germany, azure car EP9 created the fastest electric vehicle speed record in 7 minutes and 05 seconds; in February 23, 2017, in the United States Texas American race track unmanned test, EP9 created a speed record of 257 kilometers per hour, becoming the fastest driverless car in the world. Car; in May 12th of the same year, EP9 refreshed the record with 6 minutes, 45 seconds and 900 seconds; in December 16th, Wei Lai car officially released the first production vehicle ES8.
Second examples: the Jingdong. Jingdong doesn't have much technology. Everyone here's technology may do better than him. In that year, compared with the earlier Dangdang, excellence and Amazon, what did Jingdong rely on to surpass competitors?
In fact, the key is that Jingdong has done the logistics of large items, and there is not much technology, but it has made up the immature part of the value chain. Infrastructure can also create value and help enterprises cross the devil's channel.
The secrets of Wei Lai car and Jingdong crossing the devil's channel are engineering technology and infrastructure.
Joyful capital has invested a lot. We have a “ a resource oriented investment ” an investment strategy. The so-called base area is to say that the region is wide, and we can invest more in this field. In this field, we have put out a number of two projects; finally, we have deep accumulation and profound understanding in this field.

June 5th news, recently “ Shanghai phantom electricity Mdt InfoTech Ltd ” (“ B station ”) and animation production company “ Shanghai painting boundary Cultural Communication Co., Ltd. ” (“ dream animation ”) joint venture company “ doraemi (Shanghai) Cultural Communication Co., Ltd. ” (hereinafter referred to &ldq) Uo; Doraemon ”).



It is reported that the new company B station 60% shares, painting dream animation account for 40% of the share, the chairman of the B station chairman Chen Rui as chairman, the former co - founder of the evil spirit and COO Dong Zhiling as the general manager.



The B station and the dream animation joint venture, or to enhance its animation production capabilities. In this regard, Tencent "first line" to B station verification, no response.



The public information shows that the animation was founded in 2013, and the company's brand is “ HAOLINERS” the animation includes "I called Bai Xiaofei," "the fox demon little red Niang" "the spirit domain" "the end brain" "the chick" "that rabbit that year" and "the former Ling sword mountain", which is one of the most important animation companies in China.



It is reported that the current animation in Tokyo, Seoul established a branch, with Fuji television station, GENOSTUDIO has a cooperative relationship, and with the Tokyo MX television cooperation launched a “ a dream time ”

With the fragmented mobile Internet era, users have become scattered, with the changing of the PC market, the demand for desktop products has been reduced gradually. As a high quality e-commerce platform, Jingdong insists on making brand new products for brands through Jingdong Fu, allowing brands to align market demand and thus enhance consumer satisfaction. Recent Jingdong 618 global Year Shopping Festival opened the curtain, Lenovo, HP, ASUS, DELL, Seagate, Iqiyi intelligence, Intel, Kingston, AOC, Sogou, NVIDIA, Gopro, Haman and other brands of Jingdong to call, you can see Jingdong service body is not the same, then how the Jingdong is how to get What is the trust of brand manufacturers?
The author believes that brand manufacturers rely on Jingdong, closely related to the high-quality user group resources of Jingdong. As a high quality shopping platform which is recognized by consumers and trusted by brand manufacturers, Jingdong currently owns over 200 million high quality users. The core demand of the product helps the brand to align the market. And Jingdong big data can also use the data accumulated online to the offline Jingdong's home, to achieve the online and offline integration model, to bring &ldquo to consumers; immersive experience ” this is one of the reasons for many brand manufacturers to pay attention to.
On the other hand, the Jingdong also provides &ldquo with an open attitude for brand makers; reverse customization of ” capabilities, such as the launch of a 100 billion energy program in Jingdong 618 this year, Lenovo and HP have strategic cooperation with Jingdong, its latest game, “ Lenovo Savior Y7000” and “ shadow The spirit of the 4 generation of ” the Jingdong on the same stage to start. In fact, this is not the first cooperation between Jingdong and brand manufacturers. As early as 2015, Jingdong began to promote the reverse customization of products by brand manufacturers. Under the help of Jingdong, the brand manufacturers made amazing sales, which verified the effect of the reverse customization model and the brand products.

On the morning of June 5th, the news of the acquisition of Acfun (A station) by domestic short video and live platform quickly spread throughout the network.
According to the news, the transaction price of the A station will be less than 750 million yuan, and more details are not disclosed. However, in the last round of financing, the A station was valued at RMB 750 million.
Quick hand acquisition of A station
A station response
Subsequently, A station CEO Liu Yanyan told Tencent technology that the message is true and that she will remain at A station and remain independent.
Quick response
The fast hand also responded to Tencent's "first line", saying that the fast hand side confirmed that it had completed the overall acquisition of Acfun.
In the future, A will maintain its independent brand, maintain its independent operation, maintain its original team and develop independently. And the fast will also give A station strong support in capital, resources, technology and so on.
Shareholders' response to A station
In the afternoon of June 5th, Acfun shareholders issued a bulletin on Chinese online, which said that the transfer agreement was signed with the quick hand. It is intended to sell the rights and interests of all A stations held by the RMB 140 million yuan.
According to the news, Chinese online convened the board of directors to sign an agreement in November 21, 2016, and it will subscribe 250 million yuan in cash to subscribe 13.51% stake in A station.
However, because the A station did not meet the prerequisites of the relevant capital increase agreement, the follow-up Chinese online only paid 138 million 500 thousand yuan to the A station and did not change the business.
Why did the quick hand buy the A station?
With regard to the reasons for the rapid acquisition of A station, 36 krypton has made a simple analysis from three dimensions: user portrait, overall market environment and commercialization.
1, A station can make up for the shortage of fast hand in user circles.
On the user's portrait, the users of the quick hand are enough to sink and average, while the A station is dominated by the young people, and the community culture is heavy. The acquisition of the A station can well complement the shortage of the quick hand in the user circle, and the logic is similar to the stranger acquisition exploration.
According to the data of Aurora data, from the results of user gender distribution, the A station and the fast hand are all higher than men, and the ratio of male to female is similar.
From the result of user city grade distribution, the A station has a larger proportion of users in the first tier cities, accounting for 20.04%, and the new and second line cities also have a higher proportion in the A station users.
The users of the fast track are more sinks, and the number of users in the three line and below cities is more than 60%.
2, quick hands need to take a way to invest in mergers and acquisitions
From the analysis of the overall market environment, as a fast competitor of direct competition, the 150 million day live trembling has surpassed the 100 million day fast runner.
In addition to the strong product R & D and operation ability that the headline relies on the whole short video matrix today, it is not a shortcut to fight the court with a headline.
3, commercialization is always one of the most concerned indicators.
As a short video company, which has been seeking overseas listing, commercialization is always one of the most concerned indicators for fast sellers.
Through the B station listing, the whole market has seen the high proportion of its gaming revenues and its diversified commercial value.
Why does the A station accept the purchase?
Although A station has a high starting point, it is the oldest barrage video website. However, because of the frequent changes of executives and poor management, the development has been cold and clear.
At the beginning of this year, the A station went through a storm of closing stations and unable to visit. It was reported that it had been supported by Ali before resuming its normal operation. However, it was later reported that Alibaba had abandoned its holding plan for A station.
It is also reported that the initial rumor of the cooperation between the quick hand and the A station was a fund that came from the re - launch of the A station early this year, and it was reported that the source of the fund was a quick hand.
In fact, according to the first line, fast hand has always been one of the potential financing side of A station.
In addition, public information shows that the A station dropped to 1 million 600 thousand in actual DAU last November, of which the PC terminal 900 thousand, the mobile end 450 thousand — — the number was 12 million in the peak of last year, and the average monthly DAU was 8 million.
When the development is bad, quick hand helps and the team can operate independently. You love me.

Recently, a webcast short video platform has seriously affected young people's physical and mental health due to the dissemination of vulgar and unhealthy information about minors. The national network office and the departments jointly interviewed the head of the platform in accordance with the law, and put forward serious criticism and ordered the comprehensive rectification.
This news came out, like many netizens, I also applaud. My son is going to primary school, and pleads with me from time to time to buy him a cell phone. I have never promised, not to save money, but to be afraid of the mess on the Internet.
There is a point of view that the children are online Aboriginal people, doomed to contact the network earlier than the previous generation, more need the network, rather than let them swim in swimming. In order to set up such a statement, it needs a prerequisite, which is the timely shielding of information from the smoky, unhealthy information and a severe blow to the platform for spreading the content of the mental and physical health of minors. This is from a regulatory point of view, so what do we need to do from the supplier side?
In this rectification, there is a sentence worth noting in the statement of the platform: — — guide the algorithm with correct values. In other words, many of the previous live short video platforms used to guide the algorithms are not the correct values, but based on the social needs of — — and not a noble demand for — — to push the content. Nowadays, Internet users are spending a lot of money. When attention becomes a resource, any kind of hobby can give birth to the corresponding supply.
We see a large number of live broadcast platforms with high click through rates, which often have the following characteristics. First, there are extreme qualities, and the grotesque. In front of them, they are either very beautiful or ugly, or they are not dying.
Second, there is a strong desire for expression. I didn't hear about the Internet red man. Nothing is more modest than prudence. In its name, the name is straightforward, but in fact it lacks the background.
Third, the fresh-keeping period is short and the substitute is high. A batch of Internet red men came out quickly and disappeared quickly, “ you were singing in a noisy mess and I was on the stage &rdquo.
Let's clear up our cyberspace. This job is not easy, but it is hard to do. On the one hand, it is necessary to define the red line for content providers and change the way of catering to demand. On the other hand, the word "&ldquo" is used in the "Yuan Yuan", such as living in good people, such as entering the room of "Lan Zhi", but not knowing its fragrance for a long time. To live with evil people, such as entering the abalone fish, not to smell their stink for a long time. ” may you often enter the room of LAN Zhi, less or less.

Two or three years ago, when we talked about the wave of mobile Internet, we would definitely mention the popularity of smart phones. In the process of mobile phones becoming our organs, many manufacturers are experiencing cruel stories of their internal organs being emptied.
&ldquo of the year; &rdquo of China cool Union; only HUAWEI could not rain. The sights of the once - sights were deep in the debt crisis, and Kim was still struggling to save itself under a huge hole, and the Meizu was busy adjusting the internal structure of the … … the opportunities left for them may not be much.
For HUAWEI, millet, OPPO, vivo, these leaders still face the negative growth of China's smart phone market last year. At present, the overall size of the market users is difficult to leap, so the stock users in the tide of change become the focus of competition.
It is hard to say that a series of behaviors of users decide the direction of mobile phone change, or the choice of mobile phone in the right or left. This is more likely to be a two-way flow, the user is releasing the known self and uncovering the unknown, and the handset vendor needs to find a way to improve the retention of the brand in the process of interacting with the user.
User behavior constitutes an industry barometer
Recently, micro-blog and market research company Sano jointly released the 2017 smart phone micro report (hereinafter referred to as “ report &rdquo). Based on the quantitative analysis of micro-blog users' active behavior in 2017, the report shows the change of China's smartphone market. Micro-blog has recorded the micro-blog data for major mobile phone manufacturers on the market, so it's like the stock index's meaning to the stock market. To some extent, the report from user behavior is also a barometer for the mobile industry.
1, HUAWEI OV Matthew effect intensifies
Xiaomi has gone through the worst times and returned to the first camp. The fact that micro-blog users' stock, increment and replacement retention data are integrated also confirm this fact.
From the new point of view, HUAWEI, millet, vivo, OPPO achieved adverse growth, but all only increased by 1%, while the total amount of other brand new shares declined by 3% over the same period.
When changing planes, the retention rate of iPhone was 5% lower than that of last year, while the addition and retention of the four major domestic brands were improved, with the retention rate of HUAWEI and millet increased by 9% and 8% respectively, and also the crown runner up on this key index.
With the acceleration of the market share of HUAWEI's four major OV brands, it is even more difficult for the following echelon manufacturers to catch up.
2. Apple's advantage has been hit
From the point of view of the replacement flow, whether Android users or iOS users, the choice of iPhone after the switch has decreased significantly. After the iPhone user switch, the proportion of Samsung's proportion innovation is only 3%, and the high-end flagship of Samsung has not been able to replace the iPhone. Instead, the share of the choice of OV meters is increasing.
3, the thousand yuan machine began to become a non mainstream
The report shows that only about 1.1% of micro-blog users are interested in buying more than 1000 yuan mobile phones, more than 57..3% users tend to buy more than 2500 yuan mobile phones. At the same time, compared with 44% of the users in 2016, the user replacement cycle will be longer than that of the 50% users in 1 years. In addition, the 26-35 year old white-collar has become the main driver of the 17 year replacement, and 58% users have used at least 5 smart phones.
In fact, it also reflects that consumer upgrading needs a material basis, and on the other hand, the manufacturers need technological innovation to upgrade consumer goods, and the electronic industry needs to innovate in many dimensions of hardware performance, appearance, and user experience.
Content marketing creates social currency
Of course, to win in the wave of change, to improve the retention rate of the brand, in addition to the hardware and face value, more need to understand the psychological motivation of loyal users.
Generally speaking, the motivation of consumers to choose social media is mainly “ function ” “ entertainment ” “ social ” and “ self ” four aspects. This requires mobile phone manufacturers to strengthen the connection between consumers and themselves, and build fans relationship with users in order to create social currencies.
As soon as the purchase is gradually disappearing, the consumption of each consumer is ultimately associated with emotion, and the social currency formed by the content operation is actually representing the assets shared between the consumer and the cell phone manufacturer. Such assets satisfy consumer groups' share and use, and bring them to buy and transform.
1. User portrait
In the era of Internet big data, users get the world. Based on the huge active user data of micro-blog, mobile phone manufacturers can excavate their users' sex, age, behavior attributes, interests and even psychological characteristics to build a complete set of user portrait. After constantly stacking and updating, users can achieve information and visualization, so as to achieve the goal of precision marketing.
According to this report, iPhone is still the first choice for women in a second tier city. Their age is 19-39 years old. Vivo and OPPO are the main young female users in small and medium-sized cities, but HUAWEI and millet are just the opposite. HUAWEI P10, glory 9, millet 6 and other mainstream models are male users. In addition, the location data of users' active check-in distribution indicate that different mobile phone users have different living and working conditions.
Such a user portrait also reflects the attention of the manufacturer to the marketing value of the head spokesmen, such as the more brands of millet and HUAWEI, the two male users, and began to force the women's market. The fans of their spokesmen are often dominated by female users, such as millet Wu Yifan, HUAWEI's Zhang Yixing, Hu Ge; and more female users OPPO and vivo continue to plough the female market, and tend to be more likely to flow small and red flowers in the choice of spokesmen.
2. Content operation
The most effective marketing is not advertising, but the content that enables the audience to take the initiative to interest, covering many dimensions, such as demand, motivation and values.
Unlike the traditional media, such as TV, radio, and newspaper, it is different from other forms of brand advertising (such as outdoor and building). Social media has transformed the one-way brand instillation mechanism into a dialogue mechanism, integrating product information into interesting micro-blog topics and language forms, attracting the attention of micro-blog users. And interest, and interact with it, thus promoting the diffusion of new products.
3. Transfer and transfer
Borrowing the argument of Wei Wu, a real social platform is transmitted quickly by the two sides, but the short video platform is not the same. Therefore, the concept of community and social networking is different. Micro-blog has a social chain and transfers quickly.
At this level, micro-blog is a “ everyone faces the multi - nonlinear structure of all people ” each node may be the highlight and selling point of the cell phone.
Write in the end
Mobile phone manufacturer's content operation covers at least five value dimensions: functional information, entertainment information, social interaction, brand interaction and self concept value, thus forming “ content marketing — customer brand participation in — brand loyalty ” chain.
As an open social platform, micro-blog has the innate advantage of being deeply related to mobile phone brands. With the &ldquo, the content fan - user - &rdquo, the social ecology closed loop, micro-blog has set up a unique platform ecosystem that combines star KOL, fans, customers and platforms closely.
Whether it is the celebrity effect of the spokesperson, the high quality IP flow effect, or the reputation effect of the brand, most of them still need the micro-blog and the amplifier. The application of social entry level to the mobile Internet user behavior perspective is an insight into the development trend of the mobile phone industry, and provides a reference for the marketing and product research and development of the smartphone manufacturers.

Millions of “ monkey ” finally a new destination, not Ma Yun dad, not “ not line up the little prince ” today's headline, but gathered 700 million “ old iron ” the quick hand.
Today's media reported that the fast team has completed the overall acquisition of “ Acfun” (hereinafter referred to as “ A station &rdquo). The quick hand has been to “ Luo super channel ” confirm this transaction, the quick hand reveals that the future A station will maintain the independent brand, maintain independent operation, maintain the original team, independent development. Quick hands will provide support in capital, resources and technology. However, the fast hand refused to publish the price of the transaction.

I was surprised to see the news. Because, I remember, A station no longer exists.
Quick hand pick up cheap, A station is resurrected
Few mainstream Internet Co business will not be able to visit a few days, and on AcFun, it happened several times, because of the slow commercialization, the lack of video license, the copyright dispute, the overfrequency of the management changes, and the mismanagement of many reasons, which once appeared because of no money renewal. The horror of being stopped by a cloud service provider.
At worst, AcFun domain names almost didn't renew — — when it renewed domain names for another year, monkeys saw a glimmer of hope.
After a break, the A station has been a major injury, and it has been reported that Alibaba will receive — — Ali's Youku potato is one of the shareholders of the A station, and since then there is news that the headlines will be connected, but they are unresolved. In short, many people think that A station has not been saved. Now the quick hand dish is settled. It is equal to resurrecting the A station.

Since the A station has been in such a bad state, its valuation should not be high. In previous financial rumors, its valuation had been cut down and the price code was estimated to be lower than the price. According to 36kr reports, the A station is estimated to be 750 million yuan before the current round of investment, while the A station has a 1 billion 850 million valuation on the last round of financing. It's obvious that the quick hand picked up a big bargain.
The B station, which was born in 2009, has been listed, and the A station online in 2007 is now forced to be sold out, and everyone is in the same vents, and the A station starts early but is not as good as the latter. It can be seen that the business team is the key to the success of the business. &mdash, of course, the A station is a big shareholder and a big failure to introduce a traditional animation company. . Now entering the embrace of fast arms, the complementary space between them is greater and the synergy effect is more, which will naturally bring new possibilities to A station.
March into the two dollar and take the young man
The two dollar market is very important. On the one hand, it is an important content category. On the other hand, it can catch young people.
Data show that in 2017, China's two dimensional user scale reached 308 million, of which 97% were after 90 and 00, the market size of the two yuan industry in China accounted for 57% of the whole entertainment market. The two sub market was not only a barrage such as A station and B station, but also animation, literature, live broadcast, audio, game and so on. As for the giant, it caters to the current user development strategy of holding young people, and has a huge commercial value itself. It is precisely because of this, that BAT has buried heavy troops here.